The Best Online Tools to Start and Grow Your Private Practice

If it were not for online tools to keep me organized, I’d be a mess. There, I said it. For me, a big part of getting more clients and taking my practice to the next level has been about finding the right tools to help me get there. I’ve organized today’s posts into two categories. One is the very basic essential tools you need to get started if you’re new or newish to private practice. This covers things like keeping track of money, getting organized, and building a website. And in the second category are things to look into once you’ve got the basics down. OK? Let’s get started!

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5 Things I Learned The Hard Way in Starting a Private Practice

My dear old friend Imposter Syndrome just loves to roll up on me any time I’m trying something new. It especially loves to creep in when I try something new and I’m not immediately amazing at it, and it’s not an overnight success. So I started to think about what I have to offer and what I kept coming back to were the things that didn’t go so well for me and how I dealt with them. Those things standout as the most valuable pieces of counsel I can offer to my readers and my clients. Today’s post is about all the ways I made mistakes, so you don’t have to make them!

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Let's Stop Calling Our Private Practice "Small"

The other day I had a client tell me she has a “small” private practice, and when I asked her what “small” meant, she said she was doing 15 weekly sessions, and had a total of 25 clients altogether. OK. When I do 15 sessions in a week, I consider that a pretty full week! It got me thinking about why we use the term “small private practice” so often, and it got me thinking about whether we are doing ourselves a disservice when we call what we do “small.” So that’s what today’s post is all about.

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How To Know It's Time To Start Using A Practice Management System

So maybe you’ve started a private practice, and you’re doing it for a few hours a week, in addition to your agency job. Or maybe you’ve jumped right in to private practice, full-steam, and you need to figure out the best way to get organized. Do you really need to spend money on a practice management system? In today’s post, we’re going to talk about what a practice management system does, and when you should start using one.

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Networking Tips for the Socially Awkward

First off, I want to qualify this post by saying that I put myself squarely in the “socially awkward” category. The good news is that over the years, I have gotten better than I used to be, and I’ve learned some things that have helped make face-to-face marketing situations feel a little less “cringey.” Hopefully they can help you too! Here are my 5 top tips.

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How to Do Marketing and Not Feel Gross

If you’re anything like me, you might have heard the words “marketing” or “networking” and envisioned awkward small talk, and some sort of exchange of business cards (and where do you even put those business cards anyway). But, something I’ve learned over the years is that marketing is actually nothing like that, and I’ve even grown to really love it, and dare I say, find it fun! This post is about how you can find some fun with your marketing plan too!

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3 Things About Your Website That Are Turning Off Potential Clients

In 2019 all of your would-be clients are going to Google you. Sure, they might find you on Psychology Today or another therapist-search site. But they are 100% going to do their homework. This is one of the biggest reasons you need a website. But what’s worse than not having a website? Having a bad one. Your website is your chance to show your clients who you are and how you think about things, so while it doesn’t need to be “THE BEST WEBSITE EVER IN THE HISTORY OF WEBSITES”, there are some things you should consider when making your website, or bringing a critical eye to the one you already have.

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Writing Website Copy That Speaks To Your Ideal Client

You know that having a website is important to building a private practice, and maybe you’ve gotten your domain name, chosen a website design platform, and you’re ready to go….but what exactly are you supposed to write? If you want to attract your ideal clients, you need to write copy that speaks directly to them, and today’s post is all about how.

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