In-Person Networking: How to Find Great Referral Sources for Your Private Practice

People refer to people that they know, like, and trust. And, it’s easier to know, like, and trust someone when you’ve connected with them face-to-face. Given all the options we have that will give us instant “likes” online, making connections to referral sources in-person can easily get overshadowed. But, it is likely going to have a greater yield as far as the number of clients it will actually bring in your door. If you don’t know where to start with in-person networking, fear not! By the end of this three-part series, you’ll understand how to make, track, and nurture relationships with real-live, in-person, referral sources. Read on!

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What is "Full-Time" in Private Practice?

Today’s post is going to be pretty personal in nature. I am going to talk about things that a lot of people feel shame about, such as how many hours a week I’ve worked, and how much money I’ve made. These are topics that people have ALL KINDS OF OPINIONS about. Depending on your perspective, I will have seen too many clients, or not enough. Or I’ll be making too much money or not enough. But the good news is, other people’s opinions on these matters have nothing to do with me! Hooray! I’m sharing this information with you today in the hopes that it will be helpful to you as you grow and shape your private practice. OK? Let’s get down to it!

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How to Get a Great Headshot as a Therapist

Headshots are not just for Hollywood stars! As a therapist, having a great headshot is more important than you might imagine. I told myself I was going to get through all of this post without using the saying “a picture is worth a thousand words” but like…it’s kinda true! Today I’m going to talk about what our photos can say to our prospective clients, how you can get a great headshot (even if you have to DIY) and why it matters.

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How Much Does A Private Practice Therapist Make?

When it comes to private practice therapist income, just like everything in the therapy world, the answer is: “it depends”. Today we will get into all the details about how much people charge and what kind of money people are making from their therapy business. If you’re thinking of starting a private practice, and you’re wondering if it will work out financially OR if you’re in private practice already, but you’re curious about where your income fits in, and whether you could be making more money, then read on!

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How to Talk to Your Clients About Raising Your Fee

So, you’ve crunched the numbers, and you’ve realized it’s time to raise your fee. But now, how exactly do you have that conversation with your clients? What exactly do you say? Today we are going into detail about the strategies for having conversations with your clients about raising fees. My hope is that by the end of this post you can feel more confident about making your big move. Ready? Let’s go!

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How to Set Your Fee in Private Practice (and a FREE fee-calculating tool!)

Today we are talking everyone’s favorite subject, money! Just kidding, it’s definitely not everyone’s favorite subject, at all. Not even a little bit. But we’re putting all the feels aside, and just focusing in on how to do the actual numbers. We’re going to get a little bit “math-y”. Math might not be your favorite (it’s not mine) but I’ll do my best to make it manageable and fun, and take you through it step-by-step. I’ve even included a FREE download for my fee-calculating spreadsheet that I created for you to use, just to make it even easier, cause I’m cool like that. So let’s go!

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The Best Online Tools to Start and Grow Your Private Practice

If it were not for online tools to keep me organized, I’d be a mess. There, I said it. For me, a big part of getting more clients and taking my practice to the next level has been about finding the right tools to help me get there. I’ve organized today’s posts into two categories. One is the very basic essential tools you need to get started if you’re new or newish to private practice. This covers things like keeping track of money, getting organized, and building a website. And in the second category are things to look into once you’ve got the basics down. OK? Let’s get started!

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5 Things I Learned The Hard Way in Starting a Private Practice

My dear old friend Imposter Syndrome just loves to roll up on me any time I’m trying something new. It especially loves to creep in when I try something new and I’m not immediately amazing at it, and it’s not an overnight success. So I started to think about what I have to offer and what I kept coming back to were the things that didn’t go so well for me and how I dealt with them. Those things standout as the most valuable pieces of counsel I can offer to my readers and my clients. Today’s post is about all the ways I made mistakes, so you don’t have to make them!

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Let's Stop Calling Our Private Practice "Small"

The other day I had a client tell me she has a “small” private practice, and when I asked her what “small” meant, she said she was doing 15 weekly sessions, and had a total of 25 clients altogether. OK. When I do 15 sessions in a week, I consider that a pretty full week! It got me thinking about why we use the term “small private practice” so often, and it got me thinking about whether we are doing ourselves a disservice when we call what we do “small.” So that’s what today’s post is all about.

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How To Know It's Time To Start Using A Practice Management System

So maybe you’ve started a private practice, and you’re doing it for a few hours a week, in addition to your agency job. Or maybe you’ve jumped right in to private practice, full-steam, and you need to figure out the best way to get organized. Do you really need to spend money on a practice management system? In today’s post, we’re going to talk about what a practice management system does, and when you should start using one.

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Networking Tips for the Socially Awkward

First off, I want to qualify this post by saying that I put myself squarely in the “socially awkward” category. The good news is that over the years, I have gotten better than I used to be, and I’ve learned some things that have helped make face-to-face marketing situations feel a little less “cringey.” Hopefully they can help you too! Here are my 5 top tips.

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How to Do Marketing and Not Feel Gross

If you’re anything like me, you might have heard the words “marketing” or “networking” and envisioned awkward small talk, and some sort of exchange of business cards (and where do you even put those business cards anyway). But, something I’ve learned over the years is that marketing is actually nothing like that, and I’ve even grown to really love it, and dare I say, find it fun! This post is about how you can find some fun with your marketing plan too!

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3 Things About Your Website That Are Turning Off Potential Clients

In 2019 all of your would-be clients are going to Google you. Sure, they might find you on Psychology Today or another therapist-search site. But they are 100% going to do their homework. This is one of the biggest reasons you need a website. But what’s worse than not having a website? Having a bad one. Your website is your chance to show your clients who you are and how you think about things, so while it doesn’t need to be “THE BEST WEBSITE EVER IN THE HISTORY OF WEBSITES”, there are some things you should consider when making your website, or bringing a critical eye to the one you already have.

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Writing Website Copy That Speaks To Your Ideal Client

You know that having a website is important to building a private practice, and maybe you’ve gotten your domain name, chosen a website design platform, and you’re ready to go….but what exactly are you supposed to write? If you want to attract your ideal clients, you need to write copy that speaks directly to them, and today’s post is all about how.

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